The marine market in Brazil has grown significantly in recent years.
By Fernanda Teixeira Velloso. Latin America’s largest indoor boat show is expected to generate $230m in sales. The 14th São Paulo Boat Show, due to run from October 13-18, will be larger in size this year and will offer a greater variety of products compared to previous events.
More than 230 boats and boating accessories from 120 exhibitors will be displayed over an extended area totalling 35,000sq m. Around 50,000 people are expected to attend the event and, with less than six weeks to go, exhibitor space has almost sold out.
The marine market in Brazil has grown significantly in recent years. Last year’s São Paulo show was marked by the arrival of new importers and now foreign boatbuilders are starting to settle in Brazil.
“This edition features the largest selection of boats ever seen at this event, with a wide range of boat prices and sizes,” says Ernani Paciornik, director and creator of the event.
“We’ve never had so many imported boats, which marks the consolidation of this trend that has warmed the domestic market. We hope to move about $230m in business during the show. The figure represents an increase of 10 per cent compared to last year, establishing this event as the largest in Latin America.”
Brunswick Boat Group in the US, owner of the Sea Ray and Bayliner brands, recently announced plans to build a boat plant in Brazil. The company will introduce their 2012 boat models at the show.
Established Brazilian boatbuilders such as Schaefer, Real, Colunna and Fibrafort, among others, will also be launching new models in response to domestic demand.